In a nut shell, Grocio let’s you find the best deals in your neighborhood on groceries. It might not sound like a big deal at first. If you’re a coupon clipper or circular reader, you are already up on your game when it comes to saving on your home’s food bills. But if you are not doing these things already or if you are, you might find the task daunting. Grocio takes the footwork out of it and makes finding the best deals wicked easy.

Check out the video below to see a demonstration of how Grocio works and sign up at the website for a free account. Grocio will be launching soon and it could not come at a better time for many Americans.

I also want to mention how amazing it is to me that this startup is coming to fruition in these times. In his talk at OpenBeta, Mr. Buckley mentioned that he first started working on Grocio in 2001. While this would have been a handy site to have have then, given our current economic situation, the site has now become relevent to many more people. To launch the site amidst these conditions seems very smart (or lucky). I would not be surprised in the least to see Grocio appear on the likes of Good Morning America or read about it on sites like Wise Bread in the near future. I’d also like to point out that Grocio is based out of Tulsa, Oklahoma. As a fellow Oklahoman, it excites me to see innovation like this come out of our state. Awesome is spreading.

My demo drew many visitors with a ton of tallents. I hope to get to know them better and possibly draw on them for the future development of StopForwarding.Us and other projects.

My biggest surprise of the evening and one that I am proud of is that StopForwarding.Us received the award for “Most Enterprise Potential.” I’m glad that there are others out there who see potential in the service the site provides and am flattered that I was chosen for the award. Part of the prize is that I get to take StopForwarding.Us to the Innotech show floor next week! If you are in town and you’re a fan of the site or you’ve been sending me hate mail and would like to put a knife in my ribs, please stop by!

My thanks to all who stopped by and said hi, the pannel who awarded me and Derrick Parkhurst for putting the event together!

As with most of my personal projects, I decided to take a stab at monetizing the website. After all, if I am using my time and money to provide a service, why not try to make a few bucks as well? Shortly after having the idea, I quickly developed a site that provided the service I had in mind and StopForwarding.Us was born.

My plan for making money on the site was to offer email related wares through a Cafe Press store, ads via Google AdSense and a donation button. After about six months of no sales at the store, I decided to cut my costs and downgrade the store to include one design (to date I have sold one shirt). After a year and some lucky breaks in the press, my AdSense account has finally made it past the $100 threshold which is necessary for Google to cut a check. Finally, I have made $3 thanks to the donation button (two of those donations came from friends).

A few months before being featured on a few well known blogs (Download Squad, Lifehacker & Kim Komando), I had written off the site as a fun but ultimately fruitless (revenue wise) project. A few more months, press inquiries, friendly and hateful emails later I have gained some insights and learned some lessons which I will outline below. Oh yeah, if you’re a hater looking for some sort of white flag or an apology for my site, you may me disappointed.

People Like Being Served
Up until the launch of StopForwarding.Us, all the projects I have been involved with were centered around hustling some sort of wares (mostly Cafe Press stuff). This business model, while so far producing far more revenue, has generated little in the way of buzz and user loyalty. StopForwarding.us, however has received more traffic than all my other sites combined, has gotten mentions in big media outlets, has a large user base and even has a modest following on Facebook. I recently read a post at Get Rich Slowly that I think pegs the reason for the buzz and user loyalty down. I enocurage you to read the entire post. The post wraps up saying:

Success as an entrepreneur isn’t about you — it’s about helping others achieve goals you care about.

While stopping bad email etiquette may seem trivial, it is a goal that I care about and by providing a service where like-minded individuals can attempt to accomplish the same goal, I have created a service with social benefit. T-shirts and mouse pads provide little social benefit.

Humility
The cool thing about the Internet is that people say stuff that they would never say to one’s face. While this is often seen as a negative thing, it also alows for a very honest and blunt opinion. I get a modest amount of hate mail from people who really dislike the site and me. At first this shocked me. I was surprised by how many people could learn that I am a money grubbing, cowardly, unemployed piece of whale excrement just from the fact that I had built a website. At first I started to compose lengthy emails which defended my integrity in a polite and mature manner. But before sending the first of my responses out, I decided to reply with simply:

I am sorry you were offended.

Even this proved to be a mistake as it only opened the door for another email. So I decided to delete the hate mail I got (I kept the particularly funny ones) and not respond. The positive emails I kept and responded to warmly. Here are some thoughts on humility I have had as a result of the negative response to the site:

• do not expect everyone to approve what you do or create: you will have to defend your work and position
• there is a possibility that some people do not like you: omg really?
• shake them haters off: who gives a crap what some stranger on the other end of a wire thinks of you?

Appreciation
In addition to the negative email I have received, I have gotten much more positive emails. These emails included thanks for offering the service, ideas for improving and even monetizing the service, offers to translate into different languages, and more. These emails meant a lot to me and seemed to come just when I needed to read them most. It encouraged me to continue developing the site and gave me hope that common decency still exists on the world.

Always have a scalability plan
Perhaps my biggest mistake when creating StopForwarding.Us was not seeing the potential for growth and utility. As a result, I had no plan to scale and improve the service. Now I am in a position that leaves me with a lot of traffic while I frantically put together the next version of the site. If I actually had a plan in place, even if I did not immediately act on it when the site launched, at least at this point a new version could be in the works instead of just being planned. This would allow me to hang on to more of the users that I am getting from buzz.

Google pays slowly
I like Google. I use as many of their products as I can. They keep things simple. It’s a little scary that they are so huge and that I place so much trust in them, still, I like them. AdSense, however, is a raw deal. Good hustle for Google, bad business for me. I’ve given AdSense over 200k impressions and have only made about $200. It took me over a year to get there and that is from traffic to three different sites (StopForwarding.Us included). If advertising is any part of a future business model of mine, I will likely cut Google out.

Don’t give up

If there is one thing I’ve learned from StopForwarding.Us, it’s that one should not give up too quickly. Six months into this project with no sales of shirts, mugs or mouse pads and only a couple bucks in my AdSense account, I came close to pulling the plug. If I had, then I would have never had the opportunity to learn what I have so far. I’d also have lost the opportunity to network and collaborate with developers on a new and improved version of the site that improves upon my initial idea and ultimately provides a more valuable service.

In the future, I hope to apply some of these lessons to new projects. In the mean time, I hope you found them insightful and that they come in handy in your future. Stay tuned for the next version of StopForwarding.Us!

If you can sit through all my “uhs” and “ums” (so shamefull) you might learn something interesting.

The God’s Mac podcast offers a unique blend of Christian and Mac cultures. Each episode covers Mac related news, interviews with Christians who use Macs and a devotional. Go subscribe now!

I’ve also got a fun list of all the side projects that I’m involved in. So if you want a peek at what keeps me up at night, have a look around.

If you have a crazy family member or friend who sends out crap, you can try sending him or her an email and maybe it will work.

How To Make A Million Before You Turn 20 – Forbes.com

Johnny’s ability to take a technology that is already very cool and make it do things that the original developers may not have thought about is inspirational to say the least. While looking at his site I discovered that Johnny and I had ‘met’ before. His $14 Steadycam project is something I looked at years ago while studying video production.

I was cleaning out my e-mail and ran across this short story that I think is great.

“Here’s a story I heard from Alexander Kjerulf, who was talking about David Bayles’s book Art & Fear: Observations on the Perils (and Rewards) of Artmaking:

A ceramics teacher announced on opening day that he was dividing the class into two groups. All those on the left side of the studio, he said, would be graded solely on the quantity of the work they produced. All those on the right would be graded solely on their works’ quality.

His procedure was simple: On the final day of class he would bring in his bathroom scales and weigh the work of the quantity group; 50 pounds of pots rated an A, 40 pounds a B, and so on. Those being graded on quality, however, needed to produce only one pot — albeit a perfect one — to get an A.

At grading time, the works with the highest quality were all produced by the group being graded for quantity.

It seems that while the quantity group was busily churning out piles of work — and learning from their mistakes — the quality group had sat theorizing about perfection, and in the end had little more to show for their efforts than grandiose theories and a pile of clay.”

What a great lesson and an interesting look at the quantity vs. quality concept that more produces less quality and less produces higher quality.

So what is there to benefit from failing? I have decided that it is better to produce failed projects than none at all. At least that way I have the opportunity to learn from experience.